π Hi there! I'm Simon.
π Hi there! I'm Simon.
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I'm a customer-obsessed, execution-focused, and data-driven product marketer with 10+ years of experience bringing B2B and B2C products to life.Β
Consider me a "swiss army knife" PMM β I have experience in all the core functional product marketing disciplines like GTM strategy, voice of the customer, positioning, messaging, pricing, packaging, etc.Β
Outside of work, I'm the proud father of a beautiful baby girl, a semi-professional jazz drummer, and a personal finance nerd. π€
π‘ I'm a PMM who likes thinking big, moving fast, and getting things done!
Highlights
Highlights
πΒ Go-To-Market Strategy & Research: Reversed a 5% YoY MAU decline with VoC initiatives.
π£Β Positioning & Messaging: Led messaging efforts that grew feature adoption by up to 400%.
π Competitive Intelligence & Sales Enablement: Built the CI portfolio for an NYSE-traded company, contributing to 20% MRR growth.
π° Demand Generation: Increased website traffic (+48%) and inbound leads (+253%) for a Silicon Valley start-up.
π― Leadership: Mentored PMMs to hit 100%+ of performance targets, led teams to achieve shared OKRs, and influenced exec decisions.
Values
Values
β₯οΈ Integrity. Always be ethical and radically truthful. Treat people with empathy and make their lives easier.Β
π Ship or die.Β High-quality output now is better than perfection tomorrow.
π οΈ Scrappy. Put important tasks first. Learn something new daily β it's the key to creative problem-solving!
Β π§ Factual. Make decisions based on facts and figures. Always measure, collect, and record performance data.Β
π Listen. Don't build things in a silo β seek input from customers and co-create with teammates every step of the way.Β
Companies I've Worked At
Companies I've Worked At
Work Samples
Work Samples
Landing page for a feature that was adopted by 30% of users within a month of launch. Thatβs higher than the average of 15% according to Product Marketing Alliance!
Sales and customer success enablement video for a key product differentiator that was challenging for sales and customer success reps to communicate.
19labs_kiosk_1pager_2021_10_25_small.pdfSales enablement material that concisely relayed our solutionβs key benefits.
Marketing Stack
Marketing Stack
β ChatGPT (Power user!)Β
β TrelloΒ
β Asana
β Jira
β Hubspot
β Salesforce
β Confluence
β Figma
β Intercom
β Tableau
β G-Suite
β CMS (e.g. Wix, Wordpress)
β HTML
β CSS
Want to discuss a project or opportunity?
Feel free to reach me at simon.saldajeno@gmail.com! π
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