Implemented a delayed paywall strategy that resulted in a  2% conversion lift for key market segments.

Launched an internal AI tool that sent customized content recommendations and copy to users — and performed 21% better than generic human-written copy.

Developed a packaging strategy that led to +63% increase in Annual Trial starts and +42% Annual Trial conversions — boosting new customer cashflow by 700%.

Crafted and led the go-to-market strategy that led to 44% adoption for a new feature —  and ended up being one of Musora's most popular features.

Introduced AI-powered personalized content in emails that increased engagement by 3.72% in weekly newsletters — and received overwhelming positive feedback from users.

Leveraged behavioral insights to build contextual in-app messaging frameworks that persuaded 16% of non-push users to enable notifications — leading to better engagement.

Landing page for a feature that was adopted by 30% of users within a month of launch. That’s higher than the average of 15% according to Product Marketing Alliance!

Drove the adoption of gaming as a key positioning point for one of Canada's biggest telecoms. 

Developed competitive intelligence framework that became the bedrock of corporate pricing & packaging strategy — driving 3.7% EBITDA growth during the COVID-19 pandemic. 

Worked in partnership with Jostle's Head of Growth to design employee success — a new category that set us apart in the crowded B2B intranet space. 

Led GTM strategy and produced sales enablement collateral for a document sign-off feature — similar to solutions from companies like Dropbox. 

Crafted the go-to-market strategy for a life-saving AI tech that can measure patients' vital statistics via Zoom, without the need for medical devices.

Created an enablement video used at trade shows to tell the story of 19Labs' flagship product. 

Partnered with sales to develop case studies and whitepapers designed to show how 19Labs' products are transforming rural healthcare delivery.